Audience Research- Target Audience and Audience Wants
The Hunger Games: Opening Sequence Analysis
The movie opens with the non-diegetic sound of major key music that is quite soothing. The first title we see is the distributor of the film which is Lionsgate, an Entertainment company known for movies including 'The Imitation Game' and 'La La Land'. This immediately gives the audience a clue to the quality of movies as this company is known for producing good and very engaging movies. We then see the logo of the production group, 'Color Force' which is known to have produced the 'Diary of a Wimpy Kid' series and 'Crazy Rich Asians' which are both highly praised as very engaging films which elevated the interest in the audience as their psychological need for brand identity is met. We then see a series of white text dissolve in and out of the black screen. The slow transitions align with the calming music but I personally believe that this contrasts to what the writing itself is saying. The text is a brief description of the main event in the f...
